01Profile
Based in Sapporo, working across web architecture, front-end implementation, and print.
Kazuya Iyama井山 和哉
Frontend Engineer / Designer
Technology is a means to enrich everyday life and community, not an end in itself. From that perspective, I craft contemporary experiences through both design and code.
My work spans visual design for public-interest initiatives and brands alongside front-end development for websites, web applications, AI fashion models, and Web3 products.
Starting from the upstream question of what a project should be, I shape brands, interfaces, and web experiences through communication design — considering how people encounter the work, how the message comes across, and how a lasting relationship is built.
Most inquiries begin at moments like these, whether directly from a business team or in partnership with a creative studio.
Splitting work across a web agency, a logo designer, and a print vendor often leads to inconsistent visuals and extra coordination. Handling them through a single point of contact keeps both the visual tone and the process straightforward.
You don’t need a finished specification before reaching out. We can talk through your goals and audience first, then decide what is needed and in what order across your website and printed materials.
From speeding up an aging website and handling WordPress or PHP security updates to making everyday content edits simpler, I help bring existing sites up to date. If you want to reduce ongoing maintenance overhead altogether, I can also propose a practical migration to a modern setup using Astro or Next.js.
The same person handles everything from the first meeting through design and implementation. I work both directly with business teams and as a front-end implementation partner for design studios and agencies.
From the first conversation through design, code implementation, and press-ready print files, every step is handled without handoffs.
When sales, direction, design, and engineering are split across separate roles, details can get lost in translation and coordination costs add up. Because I handle requirements, design, code, and post-launch adjustments directly, what we discuss in meetings carries straight into the finished work.
When design and code — or web and print — are divided between different people, subtle gaps often appear in browser rendering or across media. By considering browser behavior and code structure alongside print typography and press specifications, I aim for a consistent result across both screen and paper.
Web
Architecture & Code
Logo
CI & Brand Rules
DTP & Press Data
Operation
CMS & Growth
A percentage breakdown of project domains, regions, and industries.
METRIC 01
76%
Web & application share
Approx. 76% web and front-end builds, 24% standalone graphic and print projects
METRIC 02
42%
Combined web + print rate
Over 40% of web projects also include logos, brochures, or other print assets
METRIC 03
90%
Web & code involvement
Roughly 90% of recorded engagements involve web architecture or code implementation
METRIC 04
83%
Hokkaido client share
Approx. 47% in Sapporo, 36% across other Hokkaido regions, and 17% in Tokyo and beyond
Because the same person designs and writes the code, the nuances of a layout carry straight into the browser. I choose the technical stack to match the scale of the project and how it will be maintained after launch.
CMS & E-Commerce
Modern Frontend & Edge
Graphic, Print & AI
Looking beyond the screen to shape every touchpoint where people meet your work.
A website, a logo, in-store signage, social media, and printed handouts are all doors through which people encounter a business. When each medium is produced in isolation, even a great product or service can fail to come across clearly.
Clarifying who you are speaking to, what matters most, and in what order at the start of a launch or redesign makes it much easier to keep your website, business cards, and brochures aligned — creating a calmer, more memorable experience for the people on the other side.
More than 40% of the web projects I have worked on also included logos or printed materials. Keeping those media under one roof reduces the time you spend briefing multiple vendors and lets more of your budget go directly into the work itself.
You do not need to have everything figured out before getting in touch. Even if you are unsure where to start or do not have a specialist in-house, we can sort out the right media and approach together from your current challenges.
A selection of past projects presented with company and brand names withheld under non-disclosure agreements.
Challenge & approach
The client wanted to express distinct brand identities while keeping store information, recruiting, and e-commerce under one operational workflow. I migrated the sites from WordPress to Next.js with separate design rules per brand, added a Leaflet store map and subtle animations to connect physical shops with the online store, and produced the brand logo and in-store printed materials alongside the web build.
Challenge & approach
Created in collaboration with a picture-book author, this logo pairs an initial line evoking the surrounding mountain nature with the softly rounded back of the zoo’s beloved polar bear. Preserving the warmth and simplicity of the author’s hand-drawn touch, the mark balances a gentle, comforting silhouette in harmony with nature against the legibility and versatility required of a public symbol.
Challenge & approach
To showcase a large archive of high-resolution photographs while keeping page loads fast and secure, I built the site with Astro static site generation (SSG) and Content Security Policy (CSP) hash verification. I also streamlined how new works are added and reordered, sharing spacing and typographic rules across the website, printed work guides, and business cards.
Challenge & approach
Working under the art direction of a design studio, I handled Shopify theme implementation and front-end development. I built tier-based product and pricing visibility directly in Liquid and structured the admin settings so the client’s team can update banners and product information without friction after launch.
Challenge & approach
I handled front-end implementation for a long-form landing page introducing regional nature and stay experiences to international travelers. Built as modular React + Vite components, the page maintains smooth performance and responsive typography despite heavy use of full-bleed photography.
Challenge & approach
Frequently updated sections such as menus, staff profiles, and recruiting information were structured into custom WordPress templates so routine edits never break the layout. Alongside the website, I produced brand graphics, in-store menus, and recruiting materials in the same visual tone.
Yes. Over 40% (approx. 42%) of the web projects I have handled also included logos, brochures, flyers, or other printed materials. Working through a single point of contact prevents visual drift across media, reduces coordination time, and makes it easier to allocate your budget flexibly.
Yes, I work with clients regardless of location. Roughly 80% of past projects have been in Hokkaido (around half in Sapporo and over a third across Asahikawa, Kushiro, Shiraoi, Bibai, and other cities), with the remaining ~20% in Tokyo and other regions. In-person meetings are available in Sapporo, and projects across the rest of Hokkaido and nationwide are handled smoothly via online meetings and chat.
I work across CMS and e-commerce builds with WordPress, Shopify, and microCMS, modern front-end development using React, Next.js, and Astro, edge hosting and deployment on Cloudflare and Vercel, and generative AI workflows with OpenAI, Claude, and Gemini. Rather than pushing a fixed toolset, I recommend a setup that fits who will update the site and what level of speed and security you need.
I work across a wide range of fields rather than specializing in a single industry. Past projects span apparel and e-commerce (~22%), creative, media, and education (~15%), public sector and tourism (~9%), food and beverage (~9%), retail, manufacturing, and construction (~9%), beauty and medical (~8%), and professional services and IT (~7%).
Yes. In addition to structuring the CMS admin so your team can handle everyday updates comfortably, I also help with post-launch text and image updates, new features, and ongoing maintenance.
Yes. I handle custom theme error fixes and the cleanup or replacement of unmaintained plugins when upgrading server PHP versions (such as moving to PHP 8.2–8.4). If you would rather avoid recurring PHP and plugin security maintenance altogether, I can also propose migrating your site to a PHP-free static or headless architecture using Astro, Next.js, and microCMS.
Timelines depend on scope and media, but smaller websites or landing pages typically take around 1 to 2 months, while full corporate or e-commerce sites — or combined web, logo, and print projects — generally take 2 to 4 months. If you have a target budget in mind, I can propose a phased plan that prioritizes what is essential at launch and what can be expanded later.
Whether you are planning a new website or a redesign, looking to align your web presence with logo and print, or seeking a front-end implementation partner for your studio, feel free to reach out.
Open inquiry form↗Before reaching out
Replies are normally sent within three business days.
Early-stage inquiries are welcome even before specifications, schedules, or budgets are finalized.
In-person meetings are available in Sapporo, and online consultations are available across Hokkaido and nationwide.